Art Discovery | Creative Portrait Photography
Art Discovery | A Story in Linen
Sometimes brand photography can be so much more than simply showing a product.
Alexandra received this beautiful coat from Lithuanian linen brand Son de Flor as part of a brand collaboration. Instead of creating a traditional fashion shoot, we wanted to explore the story and feeling behind the piece and create something that felt personal to her.
We played with movement, texture, reflection and light, creating a little world around the coat. Almost like a journey of discovery.
For me, this is the beauty of creative brand photography. Taking something a brand wants to share and turning it into a story that feels authentic to the person wearing it.
A little bit of fashion, a little bit of art, and a little bit of magic.
Thank you, Alexandra, for trusting me to bring your vision to life.































It was a magical photo shoot. Irina heard all my wishes and caught the perfect shot. Irina is very comfortable and fun to work with, she charges you with energy and the photo shoot is very easy and inspired. I really liked the idea of adding a reflection in the frame, it turned out to be real magic. Thank you very much, Irina!